29 Mar 2019

FORBES – This Company Is Desexualizing Swimwear

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By Lucy Sherriff


Sick of struggling to find a swimsuit suitable for her weekly swim, Rosie Cook decided to take action into her own hands. In 2016 she founded her own swimwear company, Deakin & Blue, which has a sustainability mission to boot.

“As a result, our swimwear pieces are transformational – in how they feel, how they look and how they are made. We combine fabrics made from regenerated ocean waste, revolutionary production methods and a ground-breaking sizing system – every piece is shoppable by both dress and bust size – to produce a set of garments showcased on a range of body shapes and sizes.”

All Deakin & Blue’s swimwear is made from ECONYL – a 100% regenerated nylon fibre made from post-consumer waste such as old fishing nets and industrial plastic.

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