ELLE – 11 Brands Taking on Fashion’s Green Challenge
By Vèronique Hyland and Naomi Rougeau
The industry is the second-most-polluting enterprise, after the fossil-fuel sector. There’s the water waste from manufacturing, the pesticides and toxic dyes that contaminate our rivers, and the 85 percent of discarded clothing that ends up in landfills. All this in the midst of a climate-change crisis that many lawmakers refuse to even acknowledge.
Three years ago, Mara Hoffman made a commitment to sustainability, sourcing fabrics such as Econyl, which is made from recycled fishing nets, for her swimwear. While Hoffman’s use of renewable fabrics now spans her entire collection, she has also partnered with organizations such as Nest to monitor worker conditions and wages.