By Michael Feeley
International swimwear brand Zoggs is launching its Ecolast™ swimwear range, made from ocean waste, with a ‘social media first’ strategy. Social media consultancy Immediate Future will take the brand into Facebook, Instagram and Twitter in February.
Zoggs’ Ecolast range is made from abandoned fishing nets, carpet and industrial waste which are rescued from the oceans and landfill through the ‘Healthy Seas – A Journey From Waste To Wear’ initiative and the ECONYL® Reclaiming Program. Made using 78% ECONYL regenerated yarn and 22% LYCRA® XTRA LIFE™, Ecolast is soft, comfortable and fifteen times more resilient to chlorine than standard swimwear fabrics.