23 Gen 2019

THE DRUM – Zoggs hires Immediate Future to launch new Ecolast swimwear range on social

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By Michael Feeley

International swimwear brand Zoggs is launching its Ecolast™ swimwear range, made from ocean waste, with a ‘social media first’ strategy. Social media consultancy Immediate Future will take the brand into Facebook, Instagram and Twitter in February.

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Zoggs’ Ecolast range is made from abandoned fishing nets, carpet and industrial waste which are rescued from the oceans and landfill through the ‘Healthy Seas – A Journey From Waste To Wear’ initiative and the ECONYL® Reclaiming Program. Made using 78% ECONYL regenerated yarn and 22% LYCRA® XTRA LIFE™, Ecolast is soft, comfortable and fifteen times more resilient to chlorine than standard swimwear fabrics.

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