The sporty fashion retailer has made an impressive effort to repurpose ocean waste into swimwear that people will want to buy.

Volcom has launched a new line of swimwear made from recycled fishing nets. It is a fascinating and admirable attempt to rescue some of the waste floating in our oceans and put it to good use. “Caught up in a good thing” is the catchy tagline that accompanies the launch of the Simply Solid line, and it sounds like an accurate description.

Volcom has partnered with Italian fabric company Aquafil to create Simply Solid. Aquafil manufactures a product called Econyl, composed of 100 percent regenerated nylon waste, such as abandoned fishing nets, production scraps, and carpet fluff. The waste is transformed into a durable, lightweight, and breathable textile…