We never thought ethical fashion could look this good but year after year, H&M pulls it out of the bag with its Conscious Exclusive collection

By Abigail Southan

For 2018 the retailer has got the super of all supers Christy Turtlington to star in the campaign – and we’re obsessed.

H&M Conscious is a project set up to fight against the negative impact fast fashion has on our environment.

The retailer experiments with design and fabrication to create incredible clothes, lingerie, shoes and accessories in a more sustainable way.

It champions the use of new fabrics such as Tencel®, organic linen, recycled polyester, silk and glass and this year, ECONYL® – a 100 per cent regenerated fibre made from fishnets and other nylon waste.

The Exclusive collection which brings high fashion to the high street, comes out once a year and is now in it’s seventh season.



Read more