Circular design principles continue to infiltrate the fashion industry as fast fashion giants and emerging labels alike turn their attention to sustainable activewear.

Despite recent criticism over its decision to send its discarded clothing to Swedish incinerators, H&M continues to stride forward on its mission to accelerate the circular fashion movement.


Meanwhile, Helen Newcombe, founder of Britain-based Davy J, has been recognized with a Women of the Future Award for her chic solution to solving the expanding problem of marine waste: swimwear.

Launched in March 2017, the brand wholeheartedly embraces circular design principles. Newcombe’s line is made from 100 percent regenerated nylon yarn derived from spent and ghost fishing nets. An average of 640,000 tons of fishing nets (one-tenth of all marine litter) are left in the oceans every year. For every ton of waste nets collected, there is enough nylon regenerated to create more than 10,000 swimsuits.


UK-based GRN Sportwear is yet another example of an activewear brand utilizing alternative materials to drive sustainability in the apparel industry.

Founded in 2014, the brand’s line of t-shirts and cycling jerseys are made from a range of sustainable and recycled materials. For every one of its cycling jerseys, GRN Sportwear is able to divert seven plastic bottles from landfill. And the company’s shorts and tri-suits are made with Renew Prime Fabric, which is made entirely of waste nylon products, such as fishing nets, carpets and fabrics. The fabric contains 80 percent Econyl® and 20 percent Lycra.

read the article