26 Feb 2016

SUSTAINABLE BRANDS – Oscars Parties Putting the Spotlight on Purpose, Sustainability

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What if the celebrities on the red carpet were asked questions such as “What is yourpurpose?” instead of “Who are you wearing?” PwC wants to find out. A partner in tallying the Oscar ballots and delivering the results on the big night, PwC aims to rethink the role of the red carpet.

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Other parties are also highlighting sustainable products amidst the glitz and glam of the Oscars award ceremony happening this Sunday.

One such event happened earlier this week: On Wednesday, more than 500 guests, including celebrities, eco-luminaries, environmental companies and political leaders gathered to celebrate sustainable solutions and hear the latest green messages from some of Hollywood’s biggest stars at Global Green’s 13th annual Pre-Oscar Party.

The Global Green event featured an all-organic menu, was planned to be zero-waste, and saw celebrities arrive in ‘eco-friendly’ vehicles. Aquafil and Milliken partnered to create and debut a custom-designed green carpet that greeted the celebrity guests at the event; Milliken manufactured the PVC-free carpet using Aquafil’s sustainableECONYL nylon yarn. It was made completely from various nylon waste materials such as abandoned fishing nets.

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