14 Feb 2018

REFINERY29 – H&M’s Conscious Collection Features New Sustainable Materials

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CHANNING HARGROVE


H&M is continuing its mission to deliver higher-end, eco-minded items you’ll actually want to put on your body. Each season, with its Conscious Exclusive collection, the retailer strives to push the boundaries of what we expect from sustainable fabrics.

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This time around, H&M really wants you to look and feel like a piece of art. Its latest Conscious Exclusive collection is inspired by the creative home of 19th/20th century Swedish artists Karin and Carl Larsson, a cottage with beautiful tapestries and paintings that the retailer interpreted into sustainably-made womenswear, shoes, and accessories. The offering uses recycled silver, as well as econyl®, a 100% regenerated fiber from fishnets and other nylon excess.

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