15 Feb 2016

NORDSTROM – Kelly Slater and John Moore on Outerknown’s Complete Circle

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Competitive surfing legend Kelly Slater is now riding the menswear wave as an entrepreneur with Outerknown, the new casual-luxe brand he founded with designer and surfer John Moore which is part of our Heartbreakers II Pop-In Shop.

And he’s considering the health of our planet every step of the way.

The unofficial Outerknown motto is “we don’t expect what we don’t inspect”, which is how Slater and Moore ended up in a chemical plant last year in Ljubljana, Slovenia, analyzing reclaimed fishing nets being processed into ECONYL® nylon yarn–the basis of Outerknown’s swim trunks.

Outerknown is part of the Kering conglomerate which includes Saint Laurent and Balenciaga…

read the whole article…

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