ENVIRONMENTAL LEADER – New Initiatives Chase ‘Circular Economy’ in Fashion, Textiles
the new Circular Fibres Initiative brings together clothing retailers H&M and Nike, philanthropic funder the C&A Foundation, and a consortium of organizations including the Danish Fashion Institute, Fashion for Good, Cradle to Cradle and MISTRA Future Fashion in order to “build a circular economy for textiles,” starting with clothing. The members will address the environmental drawbacks of the “take-make-dispose” model currently dominating the industry and attempt to create a new system for textiles based on the principles of a circular economy, generating growth that benefits citizens and businesses, while phasing out negative impacts such as waste and pollution, the organization says.
And Adidas has just announced its spring/summer 2017 Parley Hero swimsuit line, made from regenerated fishing nets and other ocean waste. Once collected, the waste goes through the Econyl Regeneration System. This program to turn waste into high-performance swim apparel was created by Aquafil. The regenerated waste still offers the same qualities as materials usually found in wider swim apparel: the garments are durable, lightweight and breathable but with the additional environmental benefits of using regenerated waste, Adidas says.