by Jasmin Malik Chua
Outerknown, the new menswear label by champion surfer Kelly Slater, is more than your typical celebrity clothing line. Launching this week, the Kering-backed venture is Slater’s attempt to “smash the formula” by creating stylish garments for men in a sustainable and transparent manner. The journey hasn’t been without its pitfalls, however. “The last two years have been a huge eye-opener for me,” Slater says. “It’s clear now just how challenging it is for any brand to put sustainability at the forefront of their business and I’m proud that we’re one of the few taking the lead.”
Aquafil offers incentives to fishermen who turn in their worn nets instead of abandoning them in the sea, where they can ensnare dolphins, sea turtles, and other marine life.
“Because of my passion for ocean conservation, Econyl is the ideal partner for us,” Slater says. “Not only are they rewriting the rule book for producing man-made fibers, but they are cleaning up the world’s oceans at the same time.”