THE IDŌ MOVEMENT
The Idō Movement is a lifestyle brand born in Dubai and founded by a leading designer with Indo-African roots, inspired by the Japanese term of Idō (to move). Their clothing is designed to enable the body to move seamlessly as well as to shift their mindset towards a more sustainable lifestyle, as the brand is built on the pillars of using sustainable fabrics that embrace minimalism and re-use. The designs themselves are multi-purpose allowing people to use them on the dance floor, at the beach, or even a night out. ECONYL® yarn provides a soft and comfortable feel that moves with the body.