BOOB is a Swedish company that has made it their mission to keep mothers in comfort and style through pregnancy and nursing. When you buy a garment from Boob, you buy a product that has been produced with care for everything and everyone involved in the process; people as well as planet.
Boob helps divert waste from oceans and landfills and reduce waste like fishing nets and old carpets that are transformed into ECONYL® regenerated nylon, the yarn used for their swimwear collection since spring and summer 2016.
The bikinis launching in 2021 are part of Boob’s assortment for post-partum and nursing. The sustainable material is a stretchy jersey made from ECONYL® regenerated nylon and elastane with excellent properties for swimwear and sports fashion such as fast drying and high sun protection.
Since 2019, the complete collection is made from sustainable materials and half of them are GOTS certified products. The design process following a strict framework with guidelines to guarantee the costumer a sustainable product.