80% of what we do around our kitchen and dining table isn’t dining. Collaborative and multifunctional, our dining spaces are the heart of our homes.
This Week’s Brand Spotlight: noho
It’s where we share a family meal, work on our laptop while the kids are doing homework, where we have dinner parties – it’s the space we share, congregate and tell stories. Our chairs need to support all these activities and postures.
noho have set out to help people 'sit healthier' by creating Life Enriching Furniture™ that's beautiful, versatile, and is built to last a lifetime.
The noho move™ chair was created from thousands of hours of research into how we live our dynamic modern lives. The revolutionary design combines new insights in human physiology with deep expertise in ergonomic and sustainable design to comfortably support you in all activities—from dining to relaxing to working from home.
The noho move chair provides a natural, human, dynamic motion that hasn’t been seen before in the residential market. Its dynamic ‘forward-tilt’ and ‘recline-flex’ combine to deliver uniquely fluid motion and ergonomic support, intuitively responding to your movement, eliminating pressure points, and improving your body’s circulation. The auxetic mesh seat provides 4-way flex and form-fitting support that cradles your body.
All noho furniture is designed by noho’s sister company Formway, who has 20+ years of experience designing some of the world’s most comfortable office chairs. Formway’s collaboration with Giulio Bonazzi and Aquafil has led to the groundbreaking use of ECONYL® for furniture—a world first. You can hear more about this partnership on the Clever Extra podcast: ‘Innovating for the Future of Furniture Design’.
Born in Aotearoa, New Zealand, noho is a company with deep roots and deep respect for their home’s natural beauty and cultural values.
From the language of New Zealand’s indigenous Māori, noho means to sit, stay, dwell, live. It embodies a fundamental belief in kinship and connection between humans and the natural world (kaitiakitanga).