By Ellie Pithers
Recycled fishing nets don’t scream sex appeal – unless they’re all tied up in a Solid & Striped one-piece. The New York-based brand founded in 2012 boasts a fanbase of bold-faced names including Taylor Swift and Alexa Chung and is the model-off-duty’s swimwear line of choice – Cindy Bruna, Gigi Hadid and Adut Akech have all worn its colour-block bikinis and retro swimsuits. Now, it will rely on its cult following to champion its sustainability credentials.
The sustainable capsule collection released this month is made from Econyl, a regenerated fabric comprising recycled fishing nets, industrial plastic and offcuts which comprises 78 per cent of the swimsuit, reducing its carbon footprint by up to 80 per cent.
Elsewhere, the swimwear market is waking up to sustainability. New brand Talia Collins makes use of the same Econyl yarn which is produced from discarded fishing nets and plastic litter; and Mara Hoffman has long been producing swimwear that meets its founder’s exacting standards. Hoffman’s swimwear also contains Econyl (in 2017 alone, its use diverted a total of nearly 5,000 kg of waste from landfill) as well as Repreve, a polyester fibre made of 100 per cent recycled plastic mainly taken from discarded consumer water bottles, which offsets the use of new petroleum, emitting fewer greenhouse gases and conserving water in the process.