TREEHUGGER – Your next pair of Levi’s could be made from old fishing nets

by Katherine Martinko

Denim brand Levi Strauss & Co. has partnered with an Italian nylon manufacturer to use 100% regenerated nylon waste materials in men’s jeans.

When it comes to ethics and environmental concerns, the iconic denim brand Levi Strauss & Co. has a pretty good reputation. From introducing water-recycling processes in Chinese factories to encouraging people not to wash their jeans to treating employees well, the company is always on the lookout for new ways to improve.

Levi Strauss & Co.’s most recent foray into environmental sustainability involves a partnership with Italian nylon manufacturer Aquafil. One of the products that Aquafil makes is a synthetic material called Econyl, which is made from 100 percent regenerated nylon waste materials.

These pre- and post-consumer waste materials include…

continue reading…