Sustainable Brands – Trending: Circular Sportswear Is Next on Sustainable Fashion’s Checklist
Circular design principles continue to infiltrate the fashion industry as fast fashion giants and emerging labels alike turn their attention to sustainable activewear.
Launched in March 2017, the brand wholeheartedly embraces circular design principles. Newcombe’s line is made from 100 percent regenerated nylon yarn derived from spent and ghost fishing nets. An average of 640,000 tons of fishing nets (one-tenth of all marine litter) are left in the oceans every year. For every ton of waste nets collected, there is enough nylon regenerated to create more than 10,000 swimsuits.
UK-based GRN Sportwear is yet another example of an activewear brand utilizing alternative materials to drive sustainability in the apparel industry.
Founded in 2014, the brand’s line of t-shirts and cycling jerseys are made from a range of sustainable and recycled materials. For every one of its cycling jerseys, GRN Sportwear is able to divert seven plastic bottles from landfill. And the company’s shorts and tri-suits are made with Renew Prime Fabric, which is made entirely of waste nylon products, such as fishing nets, carpets and fabrics. The fabric contains 80 percent Econyl® and 20 percent Lycra.