SUSTAINABLE BRANDS – Avery Dennison, Outerknown Partner to Make Care Tags From Fishnets
by Mike Hower
When Stan Avery founded Avery Dennison in 1935, he set out to create a values-based business admired as much for its ethics and integrity as for its innovation. Eight decades later, the company still strives to adhere to its value-based mandate and is working to ensure that its employees and business partners know, understand and live up to its high ethical standards, according to Helen Sahi, senior director of Sustainability at Avery Dennison.
“Key to our progress has been treating sustainability not as something we do, but how we do everything,” Sahi told Sustainable Brands. “We’ve integrated sustainability into our underlying business strategy, from our people to our products to the communities we serve.”
One such partnership was forged with Outerknown, a menswear company founded by surfer Kelly Slater, which incorporates upcycled materials such as ECONYL® — a nylon fabric created from reclaimed fishing nets and other nylon waste materials — into its fabrics. Now, using materials such as dissolvable paper, yarns from recycled fishnets and Grand PE Polybags, Avery Dennison has created care labels and tags for Outerknown in an effort to further reduce the surfwear brand’s environmental impact.