FORBES – Three Emerging Swimwear Brands That Blend Luxury And Sustainability That Should Be On Your Radar
By Meggen Taylor
Swimwear season is finally here. When you think of sustainable fabrics used in the fashion industry, images of cotton and other natural fibers most likely come to mind. However, when it comes to swimwear, natural fibers are a no-go. Performance is key.
The use of upcycled synthetic fabrics, slowing down manufacturing, creating timeless designs, and utilizing deadstock materials are just some of the directions in which the sustainable swimwear industry is headed. While the luxury sustainable swimwear market now offers a decent amount of options, I rounded up three brands that you may not know, but that should definitely be on your radar.
The entire swimwear collection is made from an upcycled nylon fabric. “We use Carvico’s Vita collection made in Italy of ECONYL®, which is a 100% regenerated nylon yarn derived from pre and post industrial waste such as discarded fishing nets and carpet fluff (the top part of nylon carpets which are at the end of their useful life),” explains Tabacaru. Instead of these materials being pitched into a landfill at the end of their lifecycle they are collected and turned into a new usable material through a chemical-physical process. Tabacaru is also mindful about not using any plastics in the packaging and shipping of the products.
“Being a sustainable brand means rethinking everything. It’s definitely a challenge,” states Rendl. “As a brand I put a strong focus on producing with social fairness and having a regular, direct exchange with my female led production company in Sofia, Bulgaria. I am also proud to work with an Italian fabric that is made of EconylⓇ yarn, a regenerated nylon made of ocean waste. By producing in Europe another focus lies in having a low carbon footprint and in regards to packaging, I am trying to keep it to a minimum and don’t use plastic packaging, instead I use recycled cardboard packaging.”