FASHIONUNITED UK – From footwear to denim: 4 companies leading the sustainable fashion movement
BY AILEEN YU
The world’s first museum for sustainable fashion opened in Amsterdam this month shedding light on the fashion industry’s role in closing the loop. Although there has been a growing awareness among consumers regarding sustainable fashion brands, it’s still not the dominant market share. Recently, a panel discussion was held in New York City by Fashion Institute of Technology (FIT) and NPD to address and inform attendees on the topic of sustainability. They discovered the demographic most likely to pay more for a sustainable piece of clothing was found to be Millennials and Gen Z. This group will soon make up more than half of the workforce and already heavily dictate style trends. Fashion is a form of self expression and will always remain a lucrative industry, but which companies are making the extra effort to contribute to the circular economy through sustainable fashion?
Since the last five years, The Healthy Seas, an initiative that has cleaned up the ocean off the coast of Italy with volunteer divers and fishermen have collected 375 tonnes of fishing nets to be recycled. Aquafil, a sustainable textile manufacturer, will transform the rescued fishing nets into ECONYL® regenerated nylon, an upcycle material that has been used to create catwalk collections for high fashion brands such as Gucci.