On the Rise: 3 Must-Know Designers Reaching for Scraps
Shoppers are demanding more responsible fashion, and brands are listening. Check out which designers are putting their money where their mouth is, just like their customers.
Did you know that more and more people are considering the impact of their fashion choices? A recent survey found that 2 in 3 Americans consider eco-friendly materials when shopping for apparel, and 73% of Millennials are willing to pay more for sustainable brands.
Enter deadstock. Described as extra fabric and products that go unused or unsold, fashion brands are turning this surplus into a goldmine. By repurposing the excess materials into new collections, companies can reduce waste and lower their impact. Here are three brands leading the way.
Naked, or Reformation
Reformation is known for its popular slogan, „Being naked is the #1 most sustainable option. Reformation is #2.“ The brand aims to minimize its footprint by carefully selecting sustainable fabrics such as deadstock, certified silk, linen, recycled cotton, vintage clothing, and recycled cashmere. If you’re in the market for a stylish dress or a comfortable pair of jeans, this brand offers eco-friendly options that are sure to suit your taste.
Closing the loop
Looptworks is a company that specializes in creating zero-waste products using 100% upcycled materials. They transform deadstock textiles into limited edition, eco-friendly pieces such as backpacks, duffels, totes, and apparel. Not only do Looptworks‘ designs reduce carbon emissions and divert waste from landfills, but they also conserve water; each upcycled leather bag conserved 4,000 gallons of water and reduced carbon emissions by up to 82%.
…and justice for all, (including the planet)
Tonlé is a zero-waste, ethical, and innovative brand that uses reclaimed materials to create its collections. The brand sources unused fabric scraps from mass clothing producers and transforms them into unique designs by cutting the fabrics into strips and sewing them into yarn. At Tonlé, the values of purposeful, inclusive, and honesty guide all aspects of the production process, from sourcing raw materials to taking responsible actions.
If you’re trying to find out how you, too, can invest in more responsible fashion, take a look at our catalogue of brands that know how to manufacture clothing with as little impact on the environment as possible. Click here and explore.
 “Survey: Consumer Sentiment on Sustainability in Fashion,” McKinsey. Available at: https://www.mckinsey.com/industries/retail/our-insights/survey-consumer-sentiment-on-sustainability-in-fashion
 “47 Official Sustainable Fashion Statistics,” TheRoundup.org. Available at: https://theroundup.org/sustainable-fashion-statistics/
Authors: Naomy Gmyrek & Giuseppe Scandariato
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