Apparel
TEXTILE YARN
Ruby
Founded in 2002, RUBY is a fashion label based in Aotearoa, best known and loved for the mutually nourishing relationship it has with its community, and the way its designs embody those who wear them. RUBY is a family-owned brand, and the care, intimacy and love that comes from this are woven into its DNA. With Creative Director Deanna Didovich overseeing the design house, the brand is fluid: it is a collective movement that RUBY has coined its Rubettes. RUBY draws inspiration from them and their values are stitched into the collections. DISCOVER MORE 