How can sustainability influence the daily behavior of consumers? – Maria Giovanna Sandrini, Brand and Communication Manager for the Aquafil Group, participated on July 5 at the ISKOTM Sustainability Panel at the Panorama Berlin. She discussed with Marco Lucietti, Global Marketing Director ISKOTM, Denim Inovator Adriano Goldschmied and the CSO of Panorama Berlin, Fares G. Hadid, ways and approaches that can lead to a new awareness of sustainability in consumers and it’s impact on their daily behavior.
The ECONYL®-Regeneration System is the first step in the textile industry’s sustainable supply chain. The Nylon-6 in abandoned fishing nets, prodcution residues and remnants from landfills is transformed into new, high-quality yarn in the ECONYL® depolymerization plant to get re-commercialized. With the ECONYL® brand the Aquafil Group is an important part of circular economy in the textile industry. At the Panorama Berlin the speakers concluded, that companies need to work highly transparent – especially reagarding their sustainable efforts – because the younger generations do not trust brands, they trust their own experiences. Too many requirements, missing trust and over-marketing is only distancing the consumer.
From July 4 to 6 the Panorama Berlin fashion fair opened it’s doors for trade visitors from all over the world at the Berlin ExpoCenter City for the 10th time. Today considered one of the biggest fashion and lifestyle fairs in Europe, the leading trade fair of Berlin Fashion Week gave over 700 exhibitors a stage for a broad outlook of the trends in the spring/ summer 2018 season. Their collections included a selection of women’s and men’s wear, shoes and accesssoires. From leading lifestyle brands to niche collections – a wide range of relevant and marketable fashion brands was represented at the 45,000 square meters of hall space. Around 100 exhibitors launched their upcoming collection during the trade fair. Over 50,000 visitors from all over the world were expected by the organization.