Prada introduces a sustainable line of iconic Prada bag made with ECONYL® regenerated yarn.
The capsule collection is launched within Prada’s pioneering new project, Re-Nylon, the result of a partnership between Prada and Aquafil, which aims to the ultimate goal of converting all Prada virgin nylon into regenerated ECONYL® nylon by the end of 2021.
“I’m very excited to announce the launch of the Prada Re-Nylon collection. Our ultimate goal will be to convert all Prada virgin nylon into Re-Nylon by the end of 2021,” said Lorenzo Bertelli, Prada Group Head of Marketing and Communication. “This project highlights our continued efforts towards promoting a responsible business. This collection will allow us to make our contribution and create products without using new resources.”
“With this project Prada marks the step, taking on a leading role in environmental sustainability among Italian brands. We are happy to collaborate on their capsule collection, but above all, to support them as partners in the process of converting the entire nylon production,” said Aquafil Chairman Giulio Bonazzi.
The Prada Re-Nylon collection launches with six classic styles, both for men and for women: the belt bag, the shoulder bag, a tote bag, a duffle, and two Prada backpacks. The entire range is produced from regenerated nylon.
To showcase the cutting-edge processes behind the Re-Nylon initiative, National Geographic, Prada’s Storytelling Partner, has produced “What We Carry”, a short video series that take viewers through a remarkable journey across the supply chain of these unique project.
From Africa to America, Asia and Oceania to Europe, each episode showcases a different source of the recycled materials that comprise ECONYL® yarn, permitting viewers a glimpse inside the workings of the factories and facilities that produce the regenerated nylon.
The first short film, debuting Prada Re-Nylon, takes us to Phoenix, Arizona, to the first Aquafil carpet recycling facility. Actress and Prada activist Bonnie Wright and National Geographic explorer and creative conservationist, Asher Jay show one of the sources for producing ECONYL® nylon: old carpets otherwise destined for landfills.