SPELL is a fashion and lifestyle brand based in Byron. The brand was created by sisters Elizabeth and Isabella from a love of vintage. Starting with jewelry made from found items and crafted by hand, the brand grew from markets to global online brand quite quickly. Four years ago, a customer asked ‚ Who Made My Clothes?‘ during fashion revolution which sparked their sustainability journey – now, the brand has responsible production and sourcing front of mind in at the forefront of what they do and has weaved it into the DNA of the brand, back to the grassroots of a love of handcraft and upcycling that it began from.

Their Blue Moon Collection is made with ECONYL® regenerated nylon. They are committed to moving towards circular fibre choices as part of their responsible sourcing journey.

Transitioning their swimwear to recycled was super important for them, as lovers of the sea, diverting waste into something wearable for years to come is the perfect circular model!

Blue Moon is that summer poolside moment that is a little bit glam but practical for an actual swim. Being based in Byron, we live in our swimwear all year long so we wanted it equal parts beautiful and wearable.