SIAN SWIMWEAR was launched in 2015 by founder and designer Sian Jones. Anglo-Danish Sian was brought up in Copenhagen and spent her teens experimenting with fashion and dreaming of travel. At the age of 19, Sian moved to London to follow her passion and pursue a career in the world of luxury fashion. Sian established a career in public relations working in-house for high end brands and throughout this time her love of travel led to an obsession with finding the perfect swimsuit. Disappointed with the existing global market, she set out to create her own and embarked on a specialist course at Central Saint Martins.

The namesake label was in development for three years before launching, with Sian spending every minute of her spare time immersing in research, spending her summer holidays scouring the globe to find the perfect materials and the most prestigious manufacturers. Her designs are minimalist in their aesthetic, reflecting her Scandinavian heritage and focus on fit and function for every body type.

Sian Swimwear has been working to improve its sustainability since 2018. This has meant researching the most eco-conscious materials for collections and even the office supplies. They now exclusively work with ECONYL® regenerated nylon or dead-stock fabrics and have reduced their uptake of single use plastic, switching to paper alternatives as well as compostable and recycled plastics. Spring Summer 2020 was their most sustainable collection to date and they continue to search for ways to improve.