08 Apr 2019

Alexandra Druzhinin’s Collection

Alexandra Druzhinin is a London based accessories designer, who aims to create an exclusive collection of designs that can be individual and admired. The brand is built on the foundation of high-end accessories, a responsible mindset, innovative approach to materials and design, offering premium products to individuals that seek exclusive and unique design to stand out.

The handbag collection is in part a response to the contemporary culture of consumption and the throw away culture, which values the quick turnover of seasonal pieces at the expense of items that women may keep for life.
Each handbag is individually crafted by using the selection of sustainable solid wood and the finest materials sourced in the UK and Europe with unparalleled attention to detail, commitment to quality and making products for the long haul. The creation process for each handbag takes hundred stages with individual production time of up to 12 weeks.

With a core focus on promoting responsible consumption, the brand strives to source environmentally conscious materials with production taking place in the UK and Europe and is committed to take responsibility for their supply chain that respects the environment as well as people working with them. For all our bag linings, we use circular material, a regenerated nylon called ECONYL®.

ECONYL® regenerated nylon is made by recovering nylon waste – such as fishing nets from the oceans and aquaculture, fabric scraps from mills and carpets destined for landfill – and turning it into virgin quality nylon yarn for the the fashion and interior industries.

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