Sustainability focused start-up Coral Eyewear has become the first UK-based company to create and launch a collection of glasses and sunglasses made with ECONYL® regenerated nylon.
The Endangered collection from Coral Eyewear features six unisex designs available in four colours and can be tailored with prescription lenses. Each frame comes accompanied with a recycled plastic case and the frames are shipped in recyclable tubes.
Co-Founder of Coral Eyewear, George Bailey said: “We’ve seen widespread adoption of ECONYL® and other recycled materials in fashion, swimwear and sportswear for a number of years. The eyewear industry needs to take inspiration from fashion brands such as TALA, VEJA and Patagonia in implementing sustainable business models. We’ve focused on developing designs which challenge the multinational brands on aesthetic and performance, whilst simultaneously setting out a new path for circularity and sustainability in the eyewear industry.”
To ensure the frames are a true circular economy solution, Coral Eyewear has also announced a frame recycling scheme which will become active next year in a bid to “close the loop” on waste within the eyewear industry. The frames in the Endangered collection come with a 2 year-guarantee and after this period they can be returned to Coral Eyewear and Aquafil for recycling.
Giulio Bonazzi, Chairman and CEO of Aquafil said: “Nylon waste for me is not something to be disposed of, but a fantastic resource. We have a responsibility to look beyond our manufacturing and we encourage our brands to consider what happens at the end of their products use in the way Coral Eyewear are doing”.
Coral Eyewear has already attracted the attention of BT Sport presenter and host of the chart-topping High-Performance Podcast Jake Humphrey, who invested in the brand earlier this year after meeting young entrepreneur George at University of East Anglia.
Speaking on his decision to support the brand Jake said: “In summer 2019, I was looking for a new pair of sunglasses but knew I didn’t want to buy any that used virgin plastic. So, I walked around London’s West End, visiting numerous stores. In each, I asked to see their recycled or planet-friendly range. Not one store had any.
It’s unacceptable to think that millions of pairs of glasses and sunglasses sold in the world every year, use virgin plastic and thanks to Coral Eyewear it’s going to change. Importantly, the sunglasses also look great!”
Coral Eyewear’s Endangered Collection is available for purchase online and in selected independent opticians from 1st October 2020.