VAIN DANE ATHLETIC is a Danish owned sportswear brand for Crossfit, functional training, and running. The clothes are made with ECONYL® regenerated yarn and they are especially designed for a perfect fit, high waist, and limited seams. Vain Dane Athletic believes that it is the effort of the athlete that gives results and not all the unnecessary add-ons.
The founder, Tina Søgaard-Pedersen, wanted to create a more masculine brand that appeals to a group of consumers that still hasn’t tuned into sustainability. With her Nordic heritage it was important for her to emphasise that issues with discarded fishing nets are not only limited to exotic oceans, but is equally a problem in Scandinavia, where there is a big fishing industry along with a tradition for indoor rugs and carpets that is not recycled once they are replaced.
All products are designed, so that they are in line with the FN Global Goal no 12 – Responsible Consumption and Production. All cut offs from the production and worn out Vain Dane Athletic clothes returned by customers are used again in other Vain Dane Athletic products. This way we ensure a zero waste company policy and circular product line. Along with the “no sale” policy the aim is to reduce the overconsumption by offering high quality products that last longer.
Vain Dane’s motto is Clean Ocean – Clean Conscience – Clean Sport.