Tradition and love for sustainability come together to save the planet


A O I F E ®, is a luxury Irish brand that offers a multi-layered approach to luxury and sustainability. The designer, Aoife Maria Rooney is a passionate advocate of sustainability.

Inspired by her Irish roots, Aoife embraces the colours of nature, favouring organic hues from the lush patinas of Spring to the russet and peaty colours of Autumn. Her style is defined by abstract silhouettes, meticulous attention to detail and a harmony between textures.

a o i f e ® is mindful and aware, offering thoughtful design, beautiful regenerated fabrics and richly hued colours while also respecting their responsibility to the planet. Using the latest eco fabric technologies, while cherishing the ideas of circularity, lasting quality and lifestyle focussed design they seek to leave no carbon footprints on the sands of time.

The entire development process represents a cyclical journey: respecting the material’s former life, recontextualising it with a new purpose delivered through expert craftsmanship and skill. It all adds up to better materials, better design, better lifestyle, better world.

The vision behind each a o i f e ® piece represents a creative journey for eco-conscious consumers, delivers a hands-on integrity and added value in each artisan-made piece.

At a o i f e ® they use ECONYL® regenerated nylon and biodegradable plant-based fabrics in their recent collections. Their mission is to uncover new sustainable sources for exceptional fabrics with unique qualities, including innovative materials such as ECONYL® nylon. The brand is also allied with Healthy Seas.

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