NOW_THEN new collection opens a conversation about life by the Ocean and its role in our existence.

Port of Taro is inspired by Japanese culture and its bonds with the sea, often equated with the force of creation of the Kun‑umi legend.

The ecoluxe swimwear line melds style and simplicity, fused with bold and graphic details. Sharp, precise fitting matches the finest sustainable fabrics, embellished with minimal detailing and seamless construction for a smooth silhouette and a second skin feel.


NOW_THEN express the love for the Ocean and aim for new adventures. Whether contemplating a magnificent coral reef or catching a perfect wave, they want to share with you the greatness of this magical place which is worth protecting. They believe that fashion has the powerful ability to let us dream. At the same time, they are convinced that fashion should be fair and sustainable, and should contribute to make this a better world for tomorrow.

NOW_THEN is for strong, self-confident women. The ones with a free spirit, the ones who build their own fires and find their own peace.