14/01/2021

Mixing “Void” and “Movement” with Sustainability

VOIMENT

VOIMENT is a Chinese brand that produces women lingerie and swimwear.

VOIMENT is a combination of two words, “void” and “movement”, an imaginary space where both elements are mutually contained. This movement carries out an introspective expression that exists in the vacuum of pure subjectivity.

The transliteration of VOIMENT in Chinese Mandarin is “吾們”,which is similar in pronunciation to “women”. As women designers, they take exquisite pleasure in experimenting both with eyes and hands, by the way of piecing seemingly incongruous colors and fabrics together, from which thousands of playful possibilities and visual combinations are born.

Through the strength of imagination, originality and flexibility, VOIMENT designs incorporate a variety of asymmetrical shapes, clashing colors and fabrics, color blocks and eco-friendly materials.

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