A new sustainable vision thanks to innovative and quality sunglasses
KARÜN, the original sustainable eyewear brand from Patagonia, announces its arrival in Europe, where it will have a presence in more than 1000 stores thanks to an important collaboration with the optic giant, GrandVision. The collection, developed together with the environmental activist and star of hits like Big Little Lies or the Divergent saga, Shailene Woodley, presents innovative designs and products made with sustainable materials and working along rural communities in Patagonia.
This disruptive project, which works under the Karün Conscious Development Model ™, has made possible an innovative collection that is landing in Europe these days, featuring ECONYL® regenerated nylon in some of the models. Karün signed an alliance in 2019 with its recycling partner Aquafil, which, thanks to its regeneration system makes the development of this innovative collection possible.
Upon arrival in Europe, customers will have the opportunity to access premium quality sunglasses, carefully developed with ECONYL® regenerated nylon, ensuring not only the beauty that characterizes this collection, but also quality in a new way to do business in the industry.