19 Dec 2018

AW launches super soft carpet saving sea life

With its new brand Sedna®, AW launches a broadloom carpet collection that is soft, luxurious and durable. Made with ECONYL® regenerated nylon, Sedna® carpet helps to save thousands of beautiful sea creatures like sea turtles, dolphins, and seals that will no longer get stuck in life-threatening abandoned fishing nets. Moreover, Sedna® comes with an ECO FusionBac textile back, made from 100% recycled PET plastic bottles.

To honour the fascinating marine life, Associated Weavers dedicates its new carpet brand to Sedna, the legendary Inuit goddess of the seas who commands all marine creatures.
Sedna® carpet comes in five alluring ranges, named after aquatic gods and goddesses: Kai, Moana, Varuna, Mazu, and Yara.

Erik Deporte, CEO of Associated Weavers, tells us why he chose ECONYL®: “At AW, we want to lead the way towards sustainable production of residential carpet. To make this happen, we are proud to team up with such an established company as Aquafil. We indeed share a vision: we must rethink the way we consume and produce. Our Sedna® carpet is made with ECONYL® yarn and proves that we can develop innovative, luxurious products, and raise awareness at the same time.”

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