Cannes, May 20, 2019 – This year Cannes Film Festival is a very important edition for Aquafil, as it marks the first-ever collaboration between the Italian company and one of the biggest luxury watch and jewellery brand Chopard.
The Italian company adds another high-level fashion event among the ones it is already supporting, CFDA (New York) and Green Carpet Fashion Awards (Milan) included, with the supply of a sustainable carpet made with ECONYL® regenerated yarn.
Cannes Film Festival is a showcase of some of the most critically acclaimed movies of the year, but it is also known for the beautiful parties the biggest luxury brands threw.
This year’s grand soirée, Chopard LOVE Night, was the same: a glamorous black-tie Love Party, attended by some of the celebrities at the film festival in the French Riviera.
Organised by co-president and artistic director Caroline Scheufele, the theme for the night was ‘Love’.
Aquafil, alongside Europe’s leading carpet producer Ege Carpets, has developed a stunning, sustainable bespoke carpet made with ECONYL® regenerated yarn.
The carpet welcomed many celebrities to the prestigious party. Among those in attendance were Julianne Moore, Elle Fanning (member of the jury of the 72nd Cannes International Film Festival), Richard Madden, Liu Tao, Amber Heard, Priyanka Chopra, Adrien Brody, the burlesque artist Dita von Teese, Eva Herzigova and Maria Borges among others.
The colourful carpet is designed not only for Cannes Film Festival but to showcase sustainability in the interior design industry, according to Aquafil’s CEO and President, Giulio Bonazzi.
“We are honoured to be collaborating with Chopard this year for their annual Love Party,” said Giulio Bonazzi.
“The Love Party is one of the standout red carpet moments at Cannes Film Festival and with Chopard, we are excited to see all aspects of sustainable design, from the jewellery to the carpet, at the centre of this year’s festival.”
After the event, the Chopard carpet will be reused before being recycled. The worn part will be regenerated and the rest repurposed, ensuring the ECONYL® adventure continues.