Our customer TAO will be present at Karstadt Sports in Dortmund from May 25th until the end of August introducing a new unique jacket called “erste Laufjacke aus dem Meer”- “first running jacket out of the sea.”
With this new piece, TAO is on his way to being a fully sustainable brand, a target they hope to reach by 2020. This jacket, made with ECONYL® regenerated nylon, is the first step on this path. The following autumn/winter 2018/2019 the whole new collection will be made with recycled fabrics in all the running segment.
For TAO, sustainability is not a trend, and it is not a marketing tool, but a question of responsibility and European production and the use of European fabrics are an essential part of this.