09 Jul 2018

Anura Xtreme, the first WATCH THE FRØG collection

WATCH THE FRØG is a Portuguese brand that brings to the Planet the NEW GENERATION of athletic clothing, designed to keep athletes body at their maximum level with the ultimate sustainable sportswear fibers, free of Animal suffering and Human slavery. „More than a brand. A cause.“ WATCH THE FRØG is based on 4 essential core values that distinguish it from a vast range of sportswear brands on the world market. Sustainable, Ethical, Fair and Vegan, the brand proposes to change the way that both industry and athletes see the sportswear market, exploring new fibers, all sustainable, using raw materials free of animal products and working exclusively with Portuguese certified companies free from human exploitation.

No details are neglected either from WATCH THE FRØG or their products and that´s precisely where the brand makes the difference. From the raw material to the packaging everything is thought for the sake of a healthier Planet, trying to preserve the natural resources to the maximum, as well as to safeguard the dignity and the rights of animals and human beings.

Anura Xtreme, the first WATCH THE FRØG collection, combines the most advanced fabric engineering with all the concern about the Planet and was designed to improve the athlete performance. Made with seamless technology, Anura Xtreme collection allows the athlete to perform all activities with all the comfort and freedom of movements. To bring the best features for the athlete and enhance their experience the entire collection is made with ECONYL® regenerated nylon and TENCEL, a cellulosic fiber from botanic origin, both highly sustainable and premium quality.

“Powered by Nature.” one of the slogans of the brand that also comes to demystify the idea that high quality sustainable textiles has a high and elitist cost. Being accessible to as many people as possible by practicing fair prices is also one of the brand goals, as this is the only way to achieve a real consumer patterns change, contributing to the construction of a Planet more aware of its actions and the impact of it in their Future.

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