MEDIUM – “Greening” the red carpet
Celebrities can make a great contribution to raise the awareness about climate change challenges. By lending their voice and by being role models for many, the message of the importance to act on climate change can have a significant reach. We are very happy many celebrities use their fame to get the message to the hearts of people, and even prouder our green carpet welcomed some of them at THE green event of Oscar®Week — the 13th Green Pre-Oscar Party by Global Green USA.
Global Green USA is dedicated to foster a global value shift toward a sustainable and secure future. For over a decade, Global Green has been gathering celebrities at the Annual Pre-Oscar Party to raise awareness about environmental sustainability during the huge media blitz leading up to the Academy Awards.
This year, the whole party was green. The organizers made the event zero-waste — celebrities arrived in eco-friendly vehicles and enjoyed an all-organic menu for the dinner. At the center of it was the green carpet, manufactured by Milliken using Aquafil’s sustainable ECONYL® nylon yarn. The carpet greeted celebrity guests as they arrived, and for the first time at Global Green’s Pre-Oscar event, the guests could walk on a true green carpet; green in color and character. Made completely from various nylon waste materials — such as abandoned fishing nets.